--- title: "Snapchat ads image size and specs (2026) | Herofab" description: "Snapchat single image ads use a 1,080 × 1,920 pixel, 9:16 canvas in PNG or JPEG up to 5 MB; collection thumbnails are square, 160 pixels or more." url: https://herofab.app/guides/snapchat-ad-image-size language: en updated: 2026-10-12 --- # Snapchat ads image specs Snapchat single image ads use a 1,080 × 1,920 pixel, 9:16 canvas in PNG or JPEG up to 5 MB; collection thumbnails are square, 160 pixels or more. ![A pair of cream leather pumps on white](https://herofab.app/img/ex/heels-packshot-1100.webp) Made with Herofab · Packshot studio ## All Snapchat ads image requirements Source: [Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies](https://businesshelp.snapchat.com/s/article/top-snap-specs). Checked 12 October 2026. - **Size:** Full-screen canvas of 1,080 × 1,920 pixels; minimum image size of 720 × 1,280 pixels - **Aspect ratio:** 9:16 is the required image ratio; ads must be full screen and vertically formatted - **Formats:** Single image: PNG or JPEG; collection thumbnails: static .jpg or .png only; story ad tile image: .png - **File size:** Single image 5 MB maximum; collection thumbnails 2 MB or less each; story ad tile image up to 2 MB - **Collection thumbnails:** 2, 3 or 4 square images, each equal to or more than 160 × 160 pixels - **Story ad tile:** One image of 360 × 600 pixels with a 175-pixel buffer zone at the top, plus a logo of 993 × 284 pixels as a PNG on a transparent background - **Number:** A story ad tile opens to a collection of 1–10 images or videos; a collection ad shows 2, 3 or 4 thumbnails - **Safe area:** Keep the top 150 pixels and the bottom 330 pixels of the canvas clear of graphics or logos; in collection ads, avoid critical elements in the bottom 450 pixels - **Brand name and headline:** Both must be added: brand name up to 32 characters and headline up to 34 characters, with spaces - **Not allowed:** Snapchat UI elements or organic Snap features, Snapcodes, headlines in all capital letters, and important creative elements placed outside the ad safe zones - **AI images:** Ads Manager offers an optional Add AI Info toggle for creative generated or materially modified using generative AI; content manipulated for false or misleading purposes through generative AI is prohibited - **Product catalogue images:** WebP, JPEG or PNG, at least 200 pixels wide and 200 pixels high; GIFs are not supported [Check your images — free](https://herofab.app/tools/image-size-checker) ## What Snapchat ads asks for, covered. Herofab's ad creative tool delivers a 9:16 story at 1,152 × 2,048 pixels: the ratio Snapchat requires, above its 720 × 1,280-pixel minimum. In that format the headline, supporting line and button text are set between 14% and 40% of the height, clear of the top 150 and the bottom 330 pixels Snapchat asks to keep free on its 1,080 × 1,920 canvas. A 2K PNG can weigh more than the 5 MB limit, so the JPG download is the safer file. Every image carries the IPTC marker for AI-generated media; the Add AI Info toggle in Ads Manager is set by the advertiser. ### Full-screen 9:16 The story format is 1,152 × 2,048 pixels, in the 9:16 ratio Snapchat requires and above the 720 × 1,280 minimum. ### Text inside the safe area Headline, supporting line and button text sit between 14% and 40% of the height, clear of the top and bottom bands Snapchat keeps free. ### JPG under 5 MB Herofab images can be downloaded as PNG or JPG; a 2K PNG can exceed the 5 MB limit. [Start free](https://app.herofab.app/login?lang=en) ## Snapchat ads, answered. **What image size is right for Snapchat ads?** Snapchat single image ads use a 1,080 × 1,920 pixel, 9:16 canvas in PNG or JPEG up to 5 MB; collection thumbnails are square, 160 pixels or more. **Which image formats can be used for Snapchat ads?** Single image: PNG or JPEG; collection thumbnails: static .jpg or .png only; story ad tile image: .png. Source: Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, checked 12 October 2026. **How large can an image file be for Snapchat ads?** Single image 5 MB maximum; collection thumbnails 2 MB or less each; story ad tile image up to 2 MB. Source: Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, checked 12 October 2026. **How many images can be used in Snapchat ads?** A story ad tile opens to a collection of 1–10 images or videos; a collection ad shows 2, 3 or 4 thumbnails. Source: Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, checked 12 October 2026. **What is not allowed in images for Snapchat ads?** Snapchat UI elements or organic Snap features, Snapcodes, headlines in all capital letters, and important creative elements placed outside the ad safe zones. Source: Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, checked 12 October 2026. **What are the rules for AI-generated images in Snapchat ads?** Ads Manager offers an optional Add AI Info toggle for creative generated or materially modified using generative AI; content manipulated for false or misleading purposes through generative AI is prohibited. Source: Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, checked 12 October 2026. **Can I check my images before uploading?** Yes. The free [image size checker](https://herofab.app/tools/image-size-checker) reads each file in your browser and tests it against these rules; the image is not uploaded. **Where do these figures come from?** From Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, read on 12 October 2026. Platforms update their specs; the [official page](https://businesshelp.snapchat.com/s/article/top-snap-specs) is the final reference. [Ad creative](https://herofab.app/tools/ad-creative) · [Extend frame](https://herofab.app/tools/extend-image) · [All guides](https://herofab.app/guides/)