--- title: "Microsoft Advertising image size and specs (2026) | Herofab" description: "Microsoft Advertising images need at least 703 × 368 pixels at 1.91:1, with 1,200 × 628 pixels recommended; product feed images cannot exceed 16 MB." url: https://herofab.app/guides/microsoft-advertising-image-size language: en updated: 2026-10-12 --- # Microsoft Advertising image specs Microsoft Advertising images need at least 703 × 368 pixels at 1.91:1, with 1,200 × 628 pixels recommended; product feed images cannot exceed 16 MB. ![A pair of gold drop earrings on white](https://herofab.app/img/ex/drops-packshot-1100.webp) Made with Herofab · Packshot studio ## All Microsoft Advertising image requirements Source: [Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes](https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_imageguidelines). Checked 12 October 2026. [Read again · 12 October 2026](https://herofab.app/guides/marketplace-image-rule-changes) - **Minimum:** 703 × 368 pixels at 1.91:1, required for image extensions and the minimum for Audience ad images - **Recommended:** 1,200 × 628 pixels or higher for Audience ad images, uploaded at 1.91:1 - **Aspect ratio:** 1.91:1 is required for image extensions; Microsoft then crops the image to 1.78:1, 1.72:1, 1.69:1, 1.55:1, 1.5:1, 1.33:1 and 0.93:1 - **Maximum:** 2,048 × 2,592 pixels for image extensions; Audience ad images have no maximum dimensions or file size - **Formats:** Image extensions: JPEG, JPG, PNG and GIF without animation; Audience ads: .JPEG and .PNG; product feed images: bmp, gif, exif, jpg, png or tiff - **File size:** Product feed images cannot exceed 16 MB; logo extensions 5,120 KB maximum; no maximum file size for Audience ad images - **Number:** Up to 25 image extensions per account, campaign or ad group; only one image per item in image\_link - **Main image:** Product feed image\_link: recommended minimum of 220 × 220 pixels, with a minimum acceptable size of 250 × 250 pixels for Apparel & Accessories clothing and shoes - **Background:** A white background is suggested for product feed images; for PNG image extensions, the recommended practice is not to use a transparent background - **Text on images:** Audience ad images should not have text or logo overlays; product feed images should not include any text, including promotional messaging - **Not allowed:** Image extensions that are text-only, text-heavy or contain phone numbers; watermarks or free shipping text on product feed images - **Logo:** Logo extensions: 1:1, PNG or JPG, minimum 128 × 128 pixels; Audience ads take up to 5 logos at 1:1 (128 × 128 pixels minimum) or 4:1 (512 × 128 pixels minimum) [Check your images — free](https://herofab.app/tools/image-size-checker) ## What Microsoft Advertising asks for, covered. Microsoft suggests a white background for product feed images and no text on them. Herofab's packshot studio delivers the product alone on a white studio background, and square 2K output is 2,048 pixels wide, above the minimum sizes for feed images. Audience ads and image extensions use 1.91:1, a ratio Herofab does not have: the 16:9 ad banner, 2,048 × 1,152 pixels, is its closest format and has to be cropped. Images made on a plan or with a credit pack carry no watermark or added text. ### White background for the feed Packshot studio delivers the product alone on a white studio background, as Microsoft suggests for product feed images. ### 1.91:1 needs a crop Herofab has no 1.91:1 ratio; the 16:9 ad banner, 2,048 × 1,152 pixels, is the closest format and has to be cropped. ### No watermark or added text Images made on a plan or with a credit pack carry no watermark or added text. [Start free](https://app.herofab.app/login?lang=en) ## Microsoft Advertising, answered. **What image size is right for Microsoft Advertising?** Microsoft Advertising images need at least 703 × 368 pixels at 1.91:1, with 1,200 × 628 pixels recommended; product feed images cannot exceed 16 MB. **Which image formats can be used for Microsoft Advertising?** Image extensions: JPEG, JPG, PNG and GIF without animation; Audience ads: .JPEG and .PNG; product feed images: bmp, gif, exif, jpg, png or tiff. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026. **How large can an image file be for Microsoft Advertising?** Product feed images cannot exceed 16 MB; logo extensions 5,120 KB maximum; no maximum file size for Audience ad images. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026. **How many images can be used in Microsoft Advertising?** Up to 25 image extensions per account, campaign or ad group; only one image per item in image\_link. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026. **What should the main image look like on Microsoft Advertising?** Product feed image\_link: recommended minimum of 220 × 220 pixels, with a minimum acceptable size of 250 × 250 pixels for Apparel & Accessories clothing and shoes. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026. **What background should product images have on Microsoft Advertising?** A white background is suggested for product feed images; for PNG image extensions, the recommended practice is not to use a transparent background. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026. **What is not allowed in images for Microsoft Advertising?** Image extensions that are text-only, text-heavy or contain phone numbers; watermarks or free shipping text on product feed images. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026. **Can I check my images before uploading?** Yes. The free [image size checker](https://herofab.app/tools/image-size-checker) reads each file in your browser and tests it against these rules; the image is not uploaded. **Where do these figures come from?** From Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, read on 12 October 2026. Platforms update their specs; the [official page](https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_imageguidelines) is the final reference. 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