--- title: "Marketplace image rules in numbers (2026) | Herofab" description: "Which marketplaces ask for pure white, square or upright images, their file limits and zoom sizes: counted from 18 official marketplace pages." url: https://herofab.app/guides/marketplace-image-statistics language: en updated: 2026-09-24 --- # Marketplace image rules, in numbers. What 18 marketplaces publish about product images, counted from their own pages and checked 24 September 2026. Every figure lists the marketplaces behind it. ### 8 8 of 18 marketplaces set a background rule for the main image; 4 of them ask for pure white (RGB 255, 255, 255). [Amazon](https://herofab.app/guides/amazon-product-image-size) (RGB 255) · [Zalando](https://herofab.app/guides/zalando-image-guidelines) (RGB 255) · [Walmart](https://herofab.app/guides/walmart-product-image-requirements) (RGB 255) · [TikTok Shop](https://herofab.app/guides/tiktok-shop-product-image-requirements) (RGB 255) · [Kaufland](https://herofab.app/guides/kaufland-product-image-requirements) · [OTTO](https://herofab.app/guides/otto-product-image-requirements) · [Galaxus](https://herofab.app/guides/galaxus-product-images) · [Shopee](https://herofab.app/guides/shopee-product-photos) ### 3 3 publish how much of the frame the product must fill. [Amazon](https://herofab.app/guides/amazon-product-image-size): at least 85% · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements): 75%–90% · [Mercado Livre](https://herofab.app/guides/mercado-livre-product-photos): at least 90% ### 4 4 require a square main image. [Walmart](https://herofab.app/guides/walmart-product-image-requirements) · [TikTok Shop](https://herofab.app/guides/tiktok-shop-product-image-requirements) · [Mercado Livre](https://herofab.app/guides/mercado-livre-product-photos) · [Faire](https://herofab.app/guides/faire-product-image-size) ### 5 5 marketplace rules ask for an upright format, for fashion or for every image. [Amazon · Clothing](https://herofab.app/guides/amazon-product-image-size): ≈ 3:4 · [Faire · Clothing](https://herofab.app/guides/faire-product-image-size): 3:4 · [Zalando](https://herofab.app/guides/zalando-image-guidelines): 1:1.44 · [ABOUT YOU](https://herofab.app/guides/about-you-product-image-requirements): 3:4 · [Trendyol](https://herofab.app/guides/trendyol-product-image-size): 2:3 ### 9 9 publish a file-size limit, from 2 MB to 20 MB. [Shopee](https://herofab.app/guides/shopee-product-photos): 2 MB · [ABOUT YOU](https://herofab.app/guides/about-you-product-image-requirements): 2 MB · [Walmart](https://herofab.app/guides/walmart-product-image-requirements): 5 MB · [Kaufland](https://herofab.app/guides/kaufland-product-image-requirements): 10 MB · [bol](https://herofab.app/guides/bol-image-requirements): 10 MB · [eBay](https://herofab.app/guides/ebay-product-image-size): 12 MB · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements): 16 MB · [Shopify](https://herofab.app/guides/shopify-product-image-size): 20 MB · [Zalando](https://herofab.app/guides/zalando-image-guidelines): 20 MB ### 4 4 state the image size from which shoppers can zoom. [Amazon](https://herofab.app/guides/amazon-product-image-size): 1,000 px · [bol](https://herofab.app/guides/bol-image-requirements): 1,200 px · [Walmart](https://herofab.app/guides/walmart-product-image-requirements): 1,500 px · [Mercado Livre](https://herofab.app/guides/mercado-livre-product-photos): 1,200 px ### 9 9 list the file formats they accept. All of them accept JPEG; Zalando accepts JPEG only. [Amazon](https://herofab.app/guides/amazon-product-image-size) · [eBay](https://herofab.app/guides/ebay-product-image-size) · [Shopify](https://herofab.app/guides/shopify-product-image-size) · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements) · [Zalando](https://herofab.app/guides/zalando-image-guidelines) · [Walmart](https://herofab.app/guides/walmart-product-image-requirements) · [OTTO](https://herofab.app/guides/otto-product-image-requirements) · [ABOUT YOU](https://herofab.app/guides/about-you-product-image-requirements) · [Faire](https://herofab.app/guides/faire-product-image-size) ### 6 6 set 500 pixels as the lower size limit, the most common minimum. [Amazon](https://herofab.app/guides/amazon-product-image-size) · [eBay](https://herofab.app/guides/ebay-product-image-size) · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements) · [bol](https://herofab.app/guides/bol-image-requirements) · [Mercado Livre](https://herofab.app/guides/mercado-livre-product-photos) · [Faire](https://herofab.app/guides/faire-product-image-size) ## How the figures were counted. Every figure comes from the marketplaces' own help pages, read on 24 September 2026: the same data as our marketplace guides. A marketplace that publishes no rule on a point is counted as not publishing one, not as allowing anything. Rules change; the official page is the final reference. [See every rule in one table →](https://herofab.app/guides/marketplace-image-rules) · [All guides](https://herofab.app/guides/)