--- title: "Marketplace image rule changes, by date (2026) | Herofab" description: "Dated changes to the product image rules of 30 marketplaces, each with its source, and the day every official page was last read." url: https://herofab.app/guides/marketplace-image-rule-changes language: en updated: 2026-10-07 --- # Marketplace image rules: what changed. Dated changes to the product image rules of 30 marketplaces, each with its source. The official pages were last read again on 7 October 2026; the table below shows each one. Free to reuse under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Credit: Herofab (herofab.app). ![The brown leather tote alone on a white studio background, front view](https://herofab.app/img/ex/tote-packshot-1100.webp) Made with Herofab · Packshot studio ## Rules with a date. Newest first. Each entry is a rule that takes effect, was announced or stopped being enforced on a known day, as its source states. When a later reading of an official page differs from the one before, the change is added here. - **December 2026 Deadline:** **[Zalando](https://herofab.app/guides/zalando-image-guidelines)** Visible on-image labels are not allowed; invisible marking of AI-generated content is strongly recommended and required by December 2026[Zalando Partner University — Image guidelines](https://partner.zalando.com/university/article/zalando-image-guidelines) - **2 August 2026 Law in force:** **[EU AI Act — marking is the provider's duty](https://herofab.app/guides/ai-product-image-rules-2026)** Article 50(2) of the EU AI Act applies from 2 August 2026: “Providers of AI systems … generating synthetic audio, image, video or text content, shall ensure that the outputs of the AI system are marked in a machine-readable format and detectable as artificially generated or manipulated.”[EU AI Act, Article 50](https://artificialintelligenceact.eu/article/50/) - **23 July 2026 Announced:** **[Amazon — a keyword for AI-generated people](https://herofab.app/guides/ai-product-image-rules-2026)** On 23 July 2026 Amazon told sellers to tag images and videos that show photorealistic, AI-generated people with the keyword contains-synthetic-performer in the file's embedded metadata, added with an IPTC-compatible editor. Real people, including AI-edited photos of real people, are excluded.[CNBC — Amazon makes sellers label AI-generated people](https://www.cnbc.com/2026/07/23/amazon-makes-sellers-label-ai-generated-people-in-images-after-ny-law.html) · [eWeek — Amazon requires sellers to disclose AI-generated people](https://www.eweek.com/news/amazon-ai-generated-product-images-labels-new-york-law/) - **8 July 2026 Document updated:** **[Cdiscount](https://herofab.app/guides/cdiscount-image-requirements)** Size, file and number limits come from Octopia's API documentation, last updated 8 July 2026; the product-image, clothing and shoe rules come from Cdiscount's product-sheet tutorial (V 2.0, 6 November 2017) — check the Seller Zone for the current version[Cdiscount (Octopia) — Product management | Octopia API documentation (8 July 2026)](https://developer.octopia-io.net/api-reference/product-management/) - **1 July 2025 Enforcement changed:** **[bol](https://herofab.app/guides/bol-image-requirements)** Images outside the size limits get an error message; since 1 July 2025 bol no longer enforces its other image guidelines, but still enforces the rules on self-promotion[bol Partner Platform — These rules apply to your images](https://partnerplatform.bol.com/en/idp/rules-for-images) ## Every source, and when it was read. “Read” is the day the guide's rules were written from the official page. “Read again” is the day the page was fetched again and every figure in the guide was still on it. A dash means the page cannot be fetched automatically, or the guide has no figures to compare; those pages are read by hand when the guide is updated. | Marketplace | Source | Read | Read again | | --- | --- | --- | --- | | [Amazon](https://herofab.app/guides/amazon-product-image-size) | [Amazon — Sell on Amazon: product photos](https://sell.amazon.com/blog/product-photos) | 24 September 2026 | 7 October 2026 | | [eBay](https://herofab.app/guides/ebay-product-image-size) | [eBay Help — Adding pictures to your listings](https://www.ebay.com/help/selling/listings/creating-managing-listings/add-pictures?id=4148) | 24 September 2026 | 7 October 2026 | | [Shopify](https://herofab.app/guides/shopify-product-image-size) | [Shopify Help Center — Product media types](https://help.shopify.com/en/manual/products/product-media/product-media-types) | 24 September 2026 | 7 October 2026 | | [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements) | [Google Merchant Center Help — Image link \[image\_link\]](https://support.google.com/merchants/answer/6324350?hl=en) | 24 September 2026 | 7 October 2026 | | [Zalando](https://herofab.app/guides/zalando-image-guidelines) | [Zalando Partner University — Image guidelines](https://partner.zalando.com/university/article/zalando-image-guidelines) | 24 September 2026 | 7 October 2026 | | [bol](https://herofab.app/guides/bol-image-requirements) | [bol Partner Platform — These rules apply to your images](https://partnerplatform.bol.com/en/idp/rules-for-images) | 24 September 2026 | 7 October 2026 | | [Trendyol](https://herofab.app/guides/trendyol-product-image-size) | [Trendyol Developers — Ürün yaratma v2](https://developers.trendyol.com/docs/%C3%BCr%C3%BCn-yaratma-v2) | 24 September 2026 | 7 October 2026 | | [Walmart](https://herofab.app/guides/walmart-product-image-requirements) | [Walmart Marketplace Learn — Image guidelines & requirements](https://marketplacelearn.walmart.com/guides/Item%20setup/Item%20content,%20imagery,%20and%20media/Product-detail-page:-Image-guidelines-&-requirements) | 24 September 2026 | 7 October 2026 | | [Etsy](https://herofab.app/guides/etsy-listing-photo-size) | [Etsy Help — Requirements and best practices for images](https://help.etsy.com/hc/en-us/articles/115015663347-Requirements-and-Best-Practices-for-Images-in-Your-Etsy-Shop) Marketplace's last edit: 4 May 2026 | 24 September 2026 | 7 October 2026 | | [TikTok Shop](https://herofab.app/guides/tiktok-shop-product-image-requirements) | [TikTok Shop Academy (US) — Product listing policy](https://seller-us.tiktok.com/university/essay?knowledge_id=3196690250417921) | 24 September 2026 | 7 October 2026 | | [Kaufland](https://herofab.app/guides/kaufland-product-image-requirements) | [Kaufland Global Marketplace — Product data guidelines](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/) | 24 September 2026 | 7 October 2026 | | [OTTO](https://herofab.app/guides/otto-product-image-requirements) | [OTTO Market — Onboarding guide (18 January 2024)](https://www.otto.market/_Resources/Persistent/4/0/f/9/40f93e8e8315a91f7c8dab0e2bf4cf14057d1279/18012024_Onboarding-Guide.pdf) | 24 September 2026 | 7 October 2026 | | [Galaxus](https://herofab.app/guides/galaxus-product-images) | [Galaxus — Wer bestimmt eigentlich die Bilder bei einem Produkt? (14 November 2024)](https://www.galaxus.de/de/page/wer-bestimmt-eigentlich-die-bilder-bei-einem-produkt-35527) | 24 September 2026 | — | | [Mercado Livre](https://herofab.app/guides/mercado-livre-product-photos) | [Mercado Livre Central de Vendedores — Fotos de qualidade](https://vendedores.mercadolivre.com.br/nota/fotos-de-qualidade-o-segredo-para-se-destacar-e-vender-mais) | 24 September 2026 | 7 October 2026 | | [ABOUT YOU](https://herofab.app/guides/about-you-product-image-requirements) | [ABOUT YOU Seller Center — Product image requirements](https://docs.partner.aboutyou.com/user-guide/product-image-requirements) | 24 September 2026 | 7 October 2026 | | [Faire](https://herofab.app/guides/faire-product-image-size) | [Faire Help Center — Image size requirements](https://www.faire.com/support/articles/360032130371) | 24 September 2026 | — | | [Shopee](https://herofab.app/guides/shopee-product-photos) | [Shopee Centro de Educação do Vendedor — Boas práticas de fotos para anúncios (17 November 2025)](https://seller.shopee.com.br/edu/article/2822/boas-praticas-de-fotos-para-anuncios) | 24 September 2026 | — | | [Wayfair](https://herofab.app/guides/wayfair-product-image-requirements) | [Wayfair Partner Home — Imagery 101 (10 August 2023)](https://sell.wayfair.com/blog/learn-the-basics/imagery-101) | 24 September 2026 | 7 October 2026 | | [Allegro](https://herofab.app/guides/allegro-product-image-requirements) | [Allegro — Rules for images in the gallery and in descriptions](https://help.allegro.com/en/sell/a/rules-for-images-in-the-gallery-and-in-descriptions-8dvWB8Y2PIq) | 27 September 2026 | 7 October 2026 | | [Hood.de](https://herofab.app/guides/hood-image-requirements) | [Hood.de — Tipps für den erfolgreichen Verkauf: Produktpräsentation](https://www.hood.de/tips/1530/standards-fuer-produktbilder.htm) | 27 September 2026 | 7 October 2026 | | [CDON](https://herofab.app/guides/cdon-image-requirements) | [CDON — Product Image Guidelines](https://support.cdon.com/hc/en-us/articles/37519125790612-Product-Image-Guidelines) Marketplace's last edit: 15 May 2025 | 27 September 2026 | 7 October 2026 | | [Fyndiq](https://herofab.app/guides/fyndiq-image-requirements) | [Fyndiq — Produktbild](https://support.fyndiq.se/hc/sv/articles/360037934711-Produktbild) Marketplace's last edit: 4 October 2023 | 27 September 2026 | 7 October 2026 | | [Avocadostore](https://herofab.app/guides/avocadostore-product-images) | [Avocadostore — Styleguide 2026](https://avocadostoremarket.zendesk.com/hc/article_attachments/32194840197906) | 27 September 2026 | 7 October 2026 | | [Cdiscount](https://herofab.app/guides/cdiscount-image-requirements) | [Cdiscount (Octopia) — Product management \| Octopia API documentation (8 July 2026)](https://developer.octopia-io.net/api-reference/product-management/) | 27 September 2026 | — | | [Ricardo](https://herofab.app/guides/ricardo-image-requirements) | [Ricardo — Wie beschreibe ich meinen Artikel professionell?](https://help.ricardo.ch/hc/de/articles/115002488945-Wie-beschreibe-ich-meinen-Artikel-professionell) | 27 September 2026 | — | | [Heureka](https://herofab.app/guides/heureka-image-requirements) | [Heureka — Jak správně posílat obrázky](https://sluzby.heureka.cz/napoveda/jak-spravne-posilat-obrazky/) | 27 September 2026 | 7 October 2026 | | [GLAMI](https://herofab.app/guides/glami-image-requirements) | [GLAMI Help Center — IMGURL](https://help.glami.info/img) | 27 September 2026 | 7 October 2026 | | [Beslist.nl](https://herofab.app/guides/beslist-image-requirements) | [Beslist.nl — Product and Image URLs for Merchant Product Feeds](https://clientportal.beslist.nl/info/product-and-image-urls) | 27 September 2026 | — | | [Dafiti](https://herofab.app/guides/dafiti-image-requirements) | [Dafiti — Guia do Vendedor - Apresentação do Produto](https://sellercenter.com.br/gv_apresentacaodoproduto) | 27 September 2026 | — | | [Best Buy Canada](https://herofab.app/guides/best-buy-canada-image-requirements) | [Best Buy Partner Portal — Digital Assets Product Shot Guide - Canada (last updated 30 October 2019)](https://partners.bestbuy.com/-/digital-assets-product-shot-guides-ca) | 27 September 2026 | 7 October 2026 | [See every rule in one table →](https://herofab.app/guides/marketplace-image-rules) · [Marketplace image rules in numbers →](https://herofab.app/guides/marketplace-image-statistics) · [How Herofab checks marketplace image rules](https://herofab.app/guides/how-we-check-marketplace-rules) · [All guides](https://herofab.app/guides/)