--- title: "Google Ads image size and specs (2026) | Herofab" description: "Landscape 1,200 × 628, square 1,200 × 1,200 and portrait 960 × 1,200 pixels are recommended; JPG or PNG up to 5 MB, key content in the centre 80%." url: https://herofab.app/guides/google-ads-image-size language: en updated: 2026-10-12 --- # Google Ads image specs Landscape 1,200 × 628, square 1,200 × 1,200 and portrait 960 × 1,200 pixels are recommended; JPG or PNG up to 5 MB, key content in the centre 80%. ![The terracotta bomber jacket as a ghost mannequin, cut out on pure white](https://herofab.app/img/ex/ghost-white-1100.webp) Made with Herofab · Remove background ## All Google Ads image requirements Source: [Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads](https://support.google.com/google-ads/answer/17091269). Checked 12 October 2026. [Read again · 12 October 2026](https://herofab.app/guides/marketplace-image-rule-changes) - **Landscape:** 1.91:1 — 1,200 × 628 pixels recommended, 600 × 314 minimum, in Performance Max, Demand Gen and responsive display ads - **Square:** 1:1 — 1,200 × 1,200 pixels recommended, 300 × 300 minimum, in Performance Max and Demand Gen; Performance Max requires square images - **Portrait:** 4:5 — 960 × 1,200 pixels recommended, 480 × 600 minimum, in Performance Max and Demand Gen - **Vertical:** 9:16 — 1,080 × 1,920 pixels recommended, 600 × 1,067 minimum; a Demand Gen format, recommended for YouTube Shorts - **Formats:** JPG or PNG - **File size:** Up to 5 MB per image (5,120 KB) - **Number:** Performance Max takes up to 20 images per aspect ratio and a Demand Gen ad up to 20 image assets; a Demand Gen carousel takes 2 to 10 images, one per card, all in the same aspect ratio - **Safe area:** Content needs to be in the centre 80% of the image, the area that is not cut off whatever the screen size - **Text on images:** Performance Max accepts images with overlays; Google recommends at least one image without overlays for each aspect ratio - **Logo:** Square 1:1 — 1,200 × 1,200 pixels recommended, 128 × 128 minimum; landscape 4:1 — 1,200 × 300 recommended, 512 × 128 minimum (Performance Max) - **AI images:** The AI label setting lets advertisers disclose assets as AI-generated or edited; for campaigns that target the European Union, India or New York, ads with such assets also carry a visible label [Check your images — free](https://herofab.app/tools/image-size-checker) ## What Google Ads asks for, covered. Herofab's ad creative tool delivers a square 1:1 image at 2,048 × 2,048 pixels, a portrait 4:5 at 1,640 × 2,050 and a 9:16 story at 1,152 × 2,048, each above the size Google Ads recommends for that ratio. Herofab has no 1.91:1 ratio: the 16:9 banner is its closest landscape format and has to be cropped to 1.91:1. ### Square and portrait covered Ad creative delivers 1:1 at 2,048 × 2,048 and 4:5 at 1,640 × 2,050 pixels, above the recommended 1,200 × 1,200 and 960 × 1,200. ### Landscape needs a crop Herofab has no 1.91:1 ratio; the 16:9 banner at 2,048 × 1,152 pixels is the closest format and has to be cropped to 1.91:1. ### AI marked in the file Every image carries the IPTC marker for AI-generated media in its metadata; the AI label setting in Google Ads is still set by the advertiser. [Start free](https://app.herofab.app/login?lang=en) ## Google Ads, answered. **What image size is right for Google Ads?** Landscape 1,200 × 628, square 1,200 × 1,200 and portrait 960 × 1,200 pixels are recommended; JPG or PNG up to 5 MB, key content in the centre 80%. **Which image formats can be used for Google Ads?** JPG or PNG. Source: Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads, checked 12 October 2026. **How large can an image file be for Google Ads?** Up to 5 MB per image (5,120 KB). Source: Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads, checked 12 October 2026. **How many images can be used in Google Ads?** Performance Max takes up to 20 images per aspect ratio and a Demand Gen ad up to 20 image assets; a Demand Gen carousel takes 2 to 10 images, one per card, all in the same aspect ratio. Source: Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads, checked 12 October 2026. **What are the rules for AI-generated images in Google Ads?** The AI label setting lets advertisers disclose assets as AI-generated or edited; for campaigns that target the European Union, India or New York, ads with such assets also carry a visible label. Source: Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads, checked 12 October 2026. **Can I check my images before uploading?** Yes. The free [image size checker](https://herofab.app/tools/image-size-checker) reads each file in your browser and tests it against these rules; the image is not uploaded. **Where do these figures come from?** From Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads, read on 12 October 2026. Platforms update their specs; the [official page](https://support.google.com/google-ads/answer/17091269) is the final reference. [Ad creative](https://herofab.app/tools/ad-creative) · [Extend frame](https://herofab.app/tools/extend-image) · [All guides](https://herofab.app/guides/)