--- title: "Facebook & Instagram Shop product image requirements | Herofab" description: "At least 500 × 500 pixels, 1,024 × 1,024 recommended for Shops; JPEG or PNG up to 8 MB; no text overlays, promo codes or watermarks." url: https://herofab.app/guides/facebook-instagram-shops-image-requirements language: en updated: 2026-10-11 --- # Facebook & Instagram Shop product image requirements At least 500 × 500 pixels, 1,024 × 1,024 recommended for Shops; JPEG or PNG up to 8 MB; no text overlays, promo codes or watermarks. ![The folded indigo jeans with turned-up hems on a white background](https://herofab.app/img/ex/jeans-white-1100.webp) Made with Herofab · Remove background ## All Facebook & Instagram Shop image requirements Source: [Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager](https://www.facebook.com/business/help/686259348512056). Checked 11 October 2026. - **Size:** At least 500 × 500 pixels; in Shops on Facebook and Instagram images are displayed square (1:1), and 1,024 × 1,024 pixels is recommended - **Formats:** JPEG or PNG; Meta suggests JPEG over PNG where possible - **File size:** 8 MB maximum - **Number:** At least one image per product, and 4 or more are recommended; Meta's catalogue help page allows up to 20 additional image links, its developer reference up to 50 - **Main image:** Clear, and showing the entire product - **Background:** Meta recommends product images with a white backdrop; lifestyle images, such as people using or wearing the product, may be included - **Not allowed:** Text that overlays the product, calls to action, promo codes, watermarks or time-sensitive information such as temporary price drops; offensive content such as nudity, explicit language or violence - **Consistency:** All images in the same aspect ratio, 1:1 or 4:5, to prevent automatic adjustments ### Main image - **Background colour:** White background (recommended) - **Cut-off edges:** The whole product in frame, nothing cut off (recommended) Source: [Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager](https://www.facebook.com/business/help/686259348512056) · checked 11 October 2026 [Check your images — free](https://herofab.app/tools/facebook-instagram-shop-product-photo-checker) ## What Facebook & Instagram Shop asks for, covered. Square 2K output is 2,048 × 2,048 pixels, above the 1,024 × 1,024 Meta recommends for Shops, and 1:1 and 4:5 are both among Herofab's aspect ratios. Background removal delivers the product on white, virtual try-on adds the worn images Meta suggests, and images made on a plan or with a credit pack carry no watermark or added text. ### Square, above 1,024 Square 2K output is 2,048 × 2,048 pixels, above the size Meta recommends for Shops. ### White backdrop Background removal delivers the product on white, the backdrop Meta recommends. ### Nothing added on top Images made on a plan or with a credit pack carry no watermark or added text. [Start free](https://app.herofab.app/login?lang=en) ## Facebook & Instagram Shop, answered. **What size should Facebook & Instagram Shop product images be?** At least 500 × 500 pixels, 1,024 × 1,024 recommended for Shops; JPEG or PNG up to 8 MB; no text overlays, promo codes or watermarks. **Which file formats does Facebook & Instagram Shop accept for product images?** JPEG or PNG; Meta suggests JPEG over PNG where possible. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026. **How large can a product image file be on Facebook & Instagram Shop?** 8 MB maximum. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026. **How many images per product on Facebook & Instagram Shop?** At least one image per product, and 4 or more are recommended; Meta's catalogue help page allows up to 20 additional image links, its developer reference up to 50. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026. **What should the main image look like on Facebook & Instagram Shop?** Clear, and showing the entire product. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026. **What background should product images have on Facebook & Instagram Shop?** Meta recommends product images with a white backdrop; lifestyle images, such as people using or wearing the product, may be included. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026. **What is not allowed in product images on Facebook & Instagram Shop?** Text that overlays the product, calls to action, promo codes, watermarks or time-sensitive information such as temporary price drops; offensive content such as nudity, explicit language or violence. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026. **Can I check my images before uploading?** Yes. The free [image size checker](https://herofab.app/tools/facebook-instagram-shop-product-photo-checker) reads each file in your browser and tests it against these rules; the image is not uploaded. **Where do these figures come from?** From Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, read on 11 October 2026. Marketplaces update their rules; the [official page](https://www.facebook.com/business/help/686259348512056) is the final reference. [Virtual try-on](https://herofab.app/tools/virtual-try-on) · [Background removal](https://herofab.app/tools/background-remover) · [Facebook & Instagram Shop image resizer](https://herofab.app/tools/facebook-instagram-shop-image-resizer) · [All guides](https://herofab.app/guides/)