---
title: "United States: marketplace product image requirements | Herofab"
description: "Product image rules of Walmart, TikTok Shop, and Wayfair side by side, from each marketplace's own page."
url: https://herofab.app/guides/countries/united-states
language: en
updated: 2026-09-30
---

# Marketplace image rules: United States.

Local marketplaces and their product image rules side by side: size, file limits and formats, each summarised from the marketplace's own page, with a free check for each. Open a marketplace for its full guide.

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## Local marketplaces, side by side.

| Marketplace | At a glance | Free check | Herofab download size | Source |
| --- | --- | --- | --- | --- |
| [Walmart](https://herofab.app/guides/walmart-product-image-requirements) | Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP. | [Background colour and square format](https://herofab.app/tools/walmart-product-photo-checker) | 2,200 × 2,200 | [Official page](https://marketplacelearn.walmart.com/guides/Item%20setup/Item%20content,%20imagery,%20and%20media/Product-detail-page:-Image-guidelines-&-requirements) |
| [TikTok Shop](https://herofab.app/guides/tiktok-shop-product-image-requirements) | Every image at least 600 × 600 pixels, up to 9 square images, the main image a front view on pure white. | [Background colour and square format](https://herofab.app/tools/tiktok-shop-product-photo-checker) | 1,600 × 1,600 | [Official page](https://seller-us.tiktok.com/university/essay?knowledge_id=3196690250417921) |
| [Wayfair](https://herofab.app/guides/wayfair-product-image-requirements) | At least 1,000 × 1,000 pixels, 2,000 × 2,000 recommended, with a mix of silhouette and environmental shots. | [Image size checker](https://herofab.app/tools/image-size-checker) | 2,000 × 2,000 | [Official page](https://sell.wayfair.com/blog/learn-the-basics/imagery-101) |

[Check your images — free](https://herofab.app/tools/image-size-checker)

## Beyond one country.

Guides for marketplaces that are not tied to a single country. Each guide links to the marketplace's own page.

### Worldwide

[Amazon](https://herofab.app/guides/amazon-product-image-size) · [eBay](https://herofab.app/guides/ebay-product-image-size) · [Shopify](https://herofab.app/guides/shopify-product-image-size) · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements) · [Etsy](https://herofab.app/guides/etsy-listing-photo-size) · [Faire](https://herofab.app/guides/faire-product-image-size)

## United States, answered.

**What size should Walmart product images be?**

Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP.

**What size should TikTok Shop product images be?**

Every image at least 600 × 600 pixels, up to 9 square images, the main image a front view on pure white.

**What size should Wayfair product images be?**

At least 1,000 × 1,000 pixels, 2,000 × 2,000 recommended, with a mix of silhouette and environmental shots.

**Can I check my images before uploading?**

Yes. The free [image size checker](https://herofab.app/tools/image-size-checker) reads each file in your browser and tests it against these rules; the image is not uploaded.

**Where do these figures come from?**

From each marketplace's own seller pages, linked in the table above; every guide shows the day its rules were read. Marketplaces update their rules; the official page is the final reference.

[Germany, Austria, and Switzerland](https://herofab.app/guides/countries/germany-austria-switzerland) · [Netherlands and Belgium](https://herofab.app/guides/countries/netherlands-belgium) · [Poland, Czechia, Slovakia, and Hungary](https://herofab.app/guides/countries/poland-czechia-slovakia-hungary) · [Sweden, Denmark, Norway, and Finland](https://herofab.app/guides/countries/sweden-denmark-norway-finland) · [France](https://herofab.app/guides/countries/france) · [Brazil](https://herofab.app/guides/countries/brazil) · [Image rules compared](https://herofab.app/guides/marketplace-image-rules) · [All guides](https://herofab.app/guides/)