---
title: "Poland, Czechia, Slovakia, and Hungary: product image rules | Herofab"
description: "Product image rules of Kaufland, Allegro, Heureka, and GLAMI side by side, from each marketplace's own page."
url: https://herofab.app/guides/countries/poland-czechia-slovakia-hungary
language: en
updated: 2026-09-30
---

# Marketplace image rules: Poland, Czechia, Slovakia, and Hungary.

Local marketplaces and their product image rules side by side: size, file limits and formats, each summarised from the marketplace's own page, with a free check for each. Open a marketplace for its full guide.

![A pair of cream leather pumps on white](https://herofab.app/img/ex/heels-packshot-1100.webp)

Made with Herofab · Packshot studio

## Local marketplaces, side by side.

| Marketplace | Where | At a glance | Free check | Herofab download size | Source |
| --- | --- | --- | --- | --- | --- |
| [Kaufland](https://herofab.app/guides/kaufland-product-image-requirements) | Poland · Czechia · Slovakia | At least 1,024 pixels in height or width, 2,048 for zoom, up to 10 MB; the first photo a clear silhouette on white. | [Background colour and shadows](https://herofab.app/tools/kaufland-product-photo-checker) | 2,048 × 2,048 | [Official page](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/) |
| [Allegro](https://herofab.app/guides/allegro-product-image-requirements) | Poland · Czechia · Slovakia · Hungary | At least 500 px on the longer side, up to 26 MP, shown at up to 2,560 × 2,560; JPG or PNG. Fashion thumbnails: plain white or light grey. | [Background colour](https://herofab.app/tools/allegro-product-photo-checker) | — | [Official page](https://help.allegro.com/en/sell/a/rules-for-images-in-the-gallery-and-in-descriptions-8dvWB8Y2PIq) |
| [Heureka](https://herofab.app/guides/heureka-image-requirements) | Czechia · Slovakia | Heureka feed images: at least 20 × 50 px and 30 kB, 175 × 175 px recommended, at most 4,096 × 4,096 px and 2,000 kB; ideally white, not transparent. | [Background colour](https://herofab.app/tools/heureka-product-photo-checker) | — | [Official page](https://sluzby.heureka.cz/napoveda/jak-spravne-posilat-obrazky/) |
| [GLAMI](https://herofab.app/guides/glami-image-requirements) | Poland · Czechia · Slovakia · Hungary | GLAMI: real photos, not edited online; at least 500 × 500 px, ideally 1,500 px wide; white or light background; model images in IMGURL\_ALTERNATIVE. | [Background colour](https://herofab.app/tools/glami-product-photo-checker) | — | [Official page](https://help.glami.info/img) |

[Check your images — free](https://herofab.app/tools/image-size-checker)

## Beyond one country.

Guides for marketplaces that are not tied to a single country. Each guide links to the marketplace's own page.

### Worldwide

[Amazon](https://herofab.app/guides/amazon-product-image-size) · [eBay](https://herofab.app/guides/ebay-product-image-size) · [Shopify](https://herofab.app/guides/shopify-product-image-size) · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements) · [Etsy](https://herofab.app/guides/etsy-listing-photo-size) · [Faire](https://herofab.app/guides/faire-product-image-size)

### Europe

[Zalando](https://herofab.app/guides/zalando-image-guidelines) · [ABOUT YOU](https://herofab.app/guides/about-you-product-image-requirements)

## Poland, Czechia, Slovakia, and Hungary, answered.

**What size should Kaufland product images be?**

At least 1,024 pixels in height or width, 2,048 for zoom, up to 10 MB; the first photo a clear silhouette on white.

**What size should Allegro product images be?**

At least 500 px on the longer side, up to 26 MP, shown at up to 2,560 × 2,560; JPG or PNG. Fashion thumbnails: plain white or light grey.

**What size should Heureka product images be?**

Heureka feed images: at least 20 × 50 px and 30 kB, 175 × 175 px recommended, at most 4,096 × 4,096 px and 2,000 kB; ideally white, not transparent.

**What size should GLAMI product images be?**

GLAMI: real photos, not edited online; at least 500 × 500 px, ideally 1,500 px wide; white or light background; model images in IMGURL\_ALTERNATIVE.

**Can I check my images before uploading?**

Yes. The free [image size checker](https://herofab.app/tools/image-size-checker) reads each file in your browser and tests it against these rules; the image is not uploaded.

**Where do these figures come from?**

From each marketplace's own seller pages, linked in the table above; every guide shows the day its rules were read. Marketplaces update their rules; the official page is the final reference.

[Germany, Austria, and Switzerland](https://herofab.app/guides/countries/germany-austria-switzerland) · [Netherlands and Belgium](https://herofab.app/guides/countries/netherlands-belgium) · [Sweden, Denmark, Norway, and Finland](https://herofab.app/guides/countries/sweden-denmark-norway-finland) · [France](https://herofab.app/guides/countries/france) · [United States](https://herofab.app/guides/countries/united-states) · [Brazil](https://herofab.app/guides/countries/brazil) · [Image rules compared](https://herofab.app/guides/marketplace-image-rules) · [All guides](https://herofab.app/guides/)