--- title: "Germany, Austria, and Switzerland: product image rules | Herofab" description: "Product image rules of Kaufland, OTTO, Galaxus, Hood.de, Avocadostore, and Ricardo side by side, from each marketplace's own page." url: https://herofab.app/guides/countries/germany-austria-switzerland language: en updated: 2026-09-30 --- # Marketplace image rules: Germany, Austria, and Switzerland. Local marketplaces and their product image rules side by side: size, file limits and formats, each summarised from the marketplace's own page, with a free check for each. Open a marketplace for its full guide. ![Black-dial watch with a mesh strap on white, three-quarter view](https://herofab.app/img/ex/watch-packshot-1100.webp) Made with Herofab · Packshot studio ## Local marketplaces, side by side. | Marketplace | Where | At a glance | Free check | Herofab download size | Source | | --- | --- | --- | --- | --- | --- | | [Kaufland](https://herofab.app/guides/kaufland-product-image-requirements) | Germany · Austria | At least 1,024 pixels in height or width, 2,048 for zoom, up to 10 MB; the first photo a clear silhouette on white. | [Background colour and shadows](https://herofab.app/tools/kaufland-product-photo-checker) | 2,048 × 2,048 | [Official page](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/) | | [OTTO](https://herofab.app/guides/otto-product-image-requirements) | Germany | JPG or PNG, at least 480 × 960 pixels, at most 4,500 pixels per side, RGB; the main image cut out or on a light, neutral background. | [Background colour](https://herofab.app/tools/otto-product-photo-checker) | 2,000 × 2,000 | [Official page](https://www.otto.market/_Resources/Persistent/4/0/f/9/40f93e8e8315a91f7c8dab0e2bf4cf14057d1279/18012024_Onboarding-Guide.pdf) | | [Galaxus](https://herofab.app/guides/galaxus-product-images) | Germany · Austria · Switzerland | The first image in good resolution, showing the product cut out, from the front. | [Background colour](https://herofab.app/tools/galaxus-product-photo-checker) | 2,000 × 2,000 | [Official page](https://www.galaxus.de/de/page/wer-bestimmt-eigentlich-die-bilder-bei-einem-produkt-35527) | | [Hood.de](https://herofab.app/guides/hood-image-requirements) | Germany | At least 800 × 800 pixels on a uniform white or transparent background; no added text, frames or company logos; GIF, PNG or JPG. | [Background colour](https://herofab.app/tools/hood-de-product-photo-checker) | — | [Official page](https://www.hood.de/tips/1530/standards-fuer-produktbilder.htm) | | [Avocadostore](https://herofab.app/guides/avocadostore-product-images) | Germany · Austria | Portrait 1:1.2, at least 1,000 × 1,200 pixels, 2,560 × 3,072 or larger optimal; JPG, PNG, TIFF or WEBP up to 50 MB; product fills 80% of the image. | [Image size checker](https://herofab.app/tools/image-size-checker) | — | [Official page](https://avocadostoremarket.zendesk.com/hc/article_attachments/32194840197906) | | [Ricardo](https://herofab.app/guides/ricardo-image-requirements) | Switzerland | Ricardo crops pictures to 4:3; feed images are JPG or PNG, at least 700 px, up to 5 MB, 1–10 per product; the whole item on a light, neutral background. | [Background colour and cut-off edges](https://herofab.app/tools/ricardo-product-photo-checker) | — | [Official page](https://help.ricardo.ch/hc/de/articles/115002488945-Wie-beschreibe-ich-meinen-Artikel-professionell) | [Check your images — free](https://herofab.app/tools/image-size-checker) ## Beyond one country. Guides for marketplaces that are not tied to a single country. Each guide links to the marketplace's own page. ### Worldwide [Amazon](https://herofab.app/guides/amazon-product-image-size) · [eBay](https://herofab.app/guides/ebay-product-image-size) · [Shopify](https://herofab.app/guides/shopify-product-image-size) · [Google Shopping](https://herofab.app/guides/google-shopping-image-requirements) · [Etsy](https://herofab.app/guides/etsy-listing-photo-size) · [Faire](https://herofab.app/guides/faire-product-image-size) ### Europe [Zalando](https://herofab.app/guides/zalando-image-guidelines) · [ABOUT YOU](https://herofab.app/guides/about-you-product-image-requirements) ## Germany, Austria, and Switzerland, answered. **What size should Kaufland product images be?** At least 1,024 pixels in height or width, 2,048 for zoom, up to 10 MB; the first photo a clear silhouette on white. **What size should OTTO product images be?** JPG or PNG, at least 480 × 960 pixels, at most 4,500 pixels per side, RGB; the main image cut out or on a light, neutral background. **What size should Galaxus product images be?** The first image in good resolution, showing the product cut out, from the front. **What size should Hood.de product images be?** At least 800 × 800 pixels on a uniform white or transparent background; no added text, frames or company logos; GIF, PNG or JPG. **What size should Avocadostore product images be?** Portrait 1:1.2, at least 1,000 × 1,200 pixels, 2,560 × 3,072 or larger optimal; JPG, PNG, TIFF or WEBP up to 50 MB; product fills 80% of the image. **What size should Ricardo product images be?** Ricardo crops pictures to 4:3; feed images are JPG or PNG, at least 700 px, up to 5 MB, 1–10 per product; the whole item on a light, neutral background. **Can I check my images before uploading?** Yes. The free [image size checker](https://herofab.app/tools/image-size-checker) reads each file in your browser and tests it against these rules; the image is not uploaded. **Where do these figures come from?** From each marketplace's own seller pages, linked in the table above; every guide shows the day its rules were read. Marketplaces update their rules; the official page is the final reference. [Netherlands and Belgium](https://herofab.app/guides/countries/netherlands-belgium) · [Poland, Czechia, Slovakia, and Hungary](https://herofab.app/guides/countries/poland-czechia-slovakia-hungary) · [Sweden, Denmark, Norway, and Finland](https://herofab.app/guides/countries/sweden-denmark-norway-finland) · [France](https://herofab.app/guides/countries/france) · [United States](https://herofab.app/guides/countries/united-states) · [Brazil](https://herofab.app/guides/countries/brazil) · [Image rules compared](https://herofab.app/guides/marketplace-image-rules) · [All guides](https://herofab.app/guides/)