--- title: "Amazon clothing image requirements: main image rules | Herofab" description: "Amazon's clothing image rules from Seller Central: main images on a standing model, pure white background, close to 3:4, 85% of the image area. Sourced." url: https://herofab.app/guides/amazon-clothing-image-requirements language: en updated: 2026-09-24 --- # Amazon clothing images: the main-image rules. Amazon asks for adult clothing to be shown on a model in the main image, on pure white, with the whole garment in frame. These are the rules from Amazon's clothing image guidelines, grouped by what they affect. ## Main image: required Source: [Amazon Seller Central — Image guidelines for clothing](https://sellercentral.amazon.com/help/hub/reference/external/G200498950) · checked 25 September 2026 - **Model:** Adult clothing is photographed on a model; children's and baby undergarments, leotards, swimwear and similar form-fitting items are shown without models - **Accessories:** Clothing accessories are not photographed on models - **Background:** Pure white (hex #FFFFFF or RGB 255, 255, 255) - **View:** A frontal view of the product, preferably without distracting accessories - **Framing:** The whole product in frame, no part clipped; close to 3:4 (width to height), with 85% of the image area occupied [Amazon image guide](https://herofab.app/guides/amazon-product-image-size) ## Main image: not allowed Source: [Amazon Seller Central — Image guidelines for clothing](https://sellercentral.amazon.com/help/hub/reference/external/G200498950) · checked 25 September 2026 - **Mannequins and hangers:** The product on a visible mannequin, hanger or holder (stockings and socks excepted) - **Folding and packaging:** Folded products; visible packaging, tags, certificates or brochures (stockings and socks may show packaging) - **Poses:** Models sitting, kneeling, leaning or lying down; selfies; black-and-white images - **Several views:** Multiple views, colourways or sizes in one image, unless they are sold together as a multipack - **Additions:** Borders, logos, watermarks, text, colour blocks, inset images, sketches or drawings - **Distractions:** Accessories such as large earrings, bags or sunglasses ## All clothing images Source: [Amazon Seller Central — Image guidelines for clothing](https://sellercentral.amazon.com/help/hub/reference/external/G200498950) · checked 25 September 2026 - **Zoom:** 1,000 pixels or more in height or width activates zoom - **Colour:** The colour in the image matches the product for sale - **Children's wear:** Images under 1,000 pixels are not allowed - **Transparent products:** On a model, genitals, breasts and buttocks are fully covered; the model wears clothes under the item ## Across all Amazon categories Source: [Amazon Seller Central — Product image guide](https://sellercentral.amazon.com/help/hub/reference/external/G1881) · checked 25 September 2026 - **Mannequins:** No part of a mannequin is shown, whether clear, solid-colour, flesh-toned or a framework, and no hanger - **Clothing accessories:** Shown flat, without a model, as are multipacks - **Shoes:** A single shoe, facing left, at a 45-degree angle ## Images that follow these rules. Herofab's virtual try-on dresses your garment on a standing model from one photo on a hanger or laid flat. With Amazon selected as the marketplace, a near-white studio background is set to pure white (RGB 255, 255, 255). [Virtual try-on](https://herofab.app/tools/virtual-try-on) · [Create model](https://herofab.app/tools/ai-fashion-models) [Check your images — free](https://herofab.app/tools/amazon-product-photo-checker) ## Amazon clothing, answered. **Can a ghost-mannequin image be the main image for adult clothing on Amazon?** Amazon's clothing guidelines say adult clothing main images must be photographed on a model, so a ghost-mannequin image does not meet that rule for the main image. **Can kids' clothing be shown on a model on Amazon?** Most children's clothing can. Modelling of children's and baby undergarments, leotards, swimwear and similar form-fitting items is strictly prohibited; these are shown without models. Children's wear images must be at least 1,000 pixels. **What aspect ratio should Amazon clothing images have?** Amazon's clothing guidelines give a minimum aspect ratio close to 3:4 (width to height), with 85% of the image area occupied by the product. **Are socks treated differently?** Yes. Visible mannequins and packaging, which are not allowed for other clothing, are accepted for stockings and socks. **What size does Herofab download for Amazon?** 1,500 × 2,000 px, within the limits Amazon publishes. After delivery, choose Amazon · Clothing under “For a marketplace”: the file is made from your delivered image, without cropping and at no extra credit. **Where do these figures come from?** From Amazon Seller Central — Image guidelines for clothing, read on 25 September 2026. Marketplaces update their rules; the [official page](https://sellercentral.amazon.com/help/hub/reference/external/G200498950) is the final reference. By category [Clothing](https://herofab.app/guides/clothing-image-requirements) · [Kids' clothing](https://herofab.app/guides/kids-clothing-image-requirements) · [Shoes](https://herofab.app/guides/shoe-image-requirements) · [Accessories](https://herofab.app/guides/fashion-accessories-image-requirements) · [Lingerie and swimwear](https://herofab.app/guides/lingerie-swimwear-image-requirements) · [All guides](https://herofab.app/guides/)