--- title: "Amazon Ads image size and specs (2026) | Herofab" description: "Amazon Ads creative specs: custom images 1,200 × 628 or 1,200 × 1,200 pixels recommended, logo at least 400 × 400, 72 ppi, 5 MB for the crop tool." url: https://herofab.app/guides/amazon-ads-image-size language: en updated: 2026-10-12 --- # Amazon Ads image specs Amazon Ads creative specs: custom images 1,200 × 628 or 1,200 × 1,200 pixels recommended, logo at least 400 × 400, 72 ppi, 5 MB for the crop tool. ![The folded indigo jeans with turned-up hems on a white background](https://herofab.app/img/ex/jeans-white-1100.webp) Made with Herofab · Remove background ## All Amazon Ads image requirements Source: [Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement](https://advertising.amazon.com/library/guides/sponsored-brands-display-ads-moderation). Checked 12 October 2026. - **Sponsored Brands formats:** Format sizes listed for Sponsored Brands are 728 × 90, 800 × 90, 300 × 250, 160 × 600, 245 × 135 and 900 × 45 - **Display ad sizes:** Mobile web and mobile app: 300 × 250, 414 × 125 and 320 × 50; desktop: 320 × 50, 300 × 250, 160 × 600, 300 × 600, 650 × 130, 728 × 90, 970 × 250 and 980 × 55 - **Resolution:** All images must be the highest image resolution possible at 72 ppi; low-quality images are rejected - **Custom image:** For asset-based and Brand Store display creative: square 1:1 recommended 1,200 × 1,200 pixels (minimum 600 × 600), wide 1.91:1 recommended 1,200 × 628 pixels (minimum 600 × 314), tall 9:16 minimum 338 × 600 pixels - **File size:** A custom image used with the cropping tool must be 5 MB or smaller and at least 600 × 600 pixels - **Logo:** 1:1 aspect ratio with a minimum size of 400 × 400 pixels for component-based creative; a brand logo must be the registered logo and fill the entire image or sit on a white or transparent background - **Number:** 1 logo per creative; up to 3 images in 3 aspect ratios for Brand Store creative and up to 15 images for asset-based creative - **Not allowed:** Custom images can't be product images on a solid or transparent background, brand logos or a selected image from the product page, and can't contain overlaid text or letterbox or pillarbox formats - **Ads without borders:** Cannot have a white or off-white background colour; the background must contrast with the white or off-white page - **Animation:** Display ads must be static unless they use the video format; in Sponsored Brands animation is only allowed in videos, and GIFs or animations are not permitted for ASIN images - **AI images:** AI-generated content must not mislead customers, including photorealistic but inaccurate depictions or content that mimics real people without consent; uploaded assets containing synthetic performers must be marked with the Contains synthetic performers option under the New York State requirement effective 9 June 2026 [Check your images — free](https://herofab.app/tools/image-size-checker) ## What Amazon Ads asks for, covered. Amazon Ads does not accept a product on a solid or transparent background as a custom image, and allows no overlaid text. Herofab's product studio sets the product in a scene, on marble, wood or linen, outdoors or in a home setting, and square 2K output is 2,048 × 2,048 pixels, above the 1,200 × 1,200 recommended for square custom images. Herofab has no 1.91:1 ratio: 16:9 is its closest wide format and has to be cropped. When an image shows a Herofab-generated model, the file's metadata carries the contains-synthetic-performer marker; the matching option in Amazon Ads is set by the advertiser. ### Scenes, not cut-outs Amazon Ads does not accept a product on a solid or transparent background as a custom image; product studio sets it in a scene. ### Above 1,200 × 1,200 Square 2K output is 2,048 × 2,048 pixels, above the size recommended for square custom images. ### Synthetic performer marker A file showing a Herofab-generated model carries the contains-synthetic-performer marker; the option in Amazon Ads is set by the advertiser. [Start free](https://app.herofab.app/login?lang=en) ## Amazon Ads, answered. **What image size is right for Amazon Ads?** Amazon Ads creative specs: custom images 1,200 × 628 or 1,200 × 1,200 pixels recommended, logo at least 400 × 400, 72 ppi, 5 MB for the crop tool. **How large can an image file be for Amazon Ads?** A custom image used with the cropping tool must be 5 MB or smaller and at least 600 × 600 pixels. Source: Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement, checked 12 October 2026. **How many images can be used in Amazon Ads?** 1 logo per creative; up to 3 images in 3 aspect ratios for Brand Store creative and up to 15 images for asset-based creative. Source: Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement, checked 12 October 2026. **What is not allowed in images for Amazon Ads?** Custom images can't be product images on a solid or transparent background, brand logos or a selected image from the product page, and can't contain overlaid text or letterbox or pillarbox formats. Source: Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement, checked 12 October 2026. **What are the rules for AI-generated images in Amazon Ads?** AI-generated content must not mislead customers, including photorealistic but inaccurate depictions or content that mimics real people without consent; uploaded assets containing synthetic performers must be marked with the Contains synthetic performers option under the New York State requirement effective 9 June 2026. Source: Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement, checked 12 October 2026. **Can I check my images before uploading?** Yes. The free [image size checker](https://herofab.app/tools/image-size-checker) reads each file in your browser and tests it against these rules; the image is not uploaded. **Where do these figures come from?** From Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement, read on 12 October 2026. Platforms update their specs; the [official page](https://advertising.amazon.com/library/guides/sponsored-brands-display-ads-moderation) is the final reference. [Product studio](https://herofab.app/tools/product-photography) · [Extend frame](https://herofab.app/tools/extend-image) · [All guides](https://herofab.app/guides/)