---
title: "Text on product images: meaning and marketplace rules | Herofab"
description: "Words, logos, badges, borders or price labels added on top of a product photo. Many marketplaces do not allow them, above all on the main image."
url: https://herofab.app/glossary/text-on-product-images
language: en
updated: 2026-10-06
---

# Text on product images

Words, logos, badges, borders or price labels added on top of a product photo. Many marketplaces do not allow them, above all on the main image.

Also called **text overlay** · **promotional overlay** · **image badges**

![Black-dial watch with a mesh strap on white, three-quarter view](https://herofab.app/img/ex/watch-packshot-1100.webp)

Made with Herofab · Packshot studio

An overlay is anything placed on the picture after it was taken: a discount label, a brand logo in the corner, a shipping banner, a frame, a call to action. Where overlays are excluded, a row of search results shows products alone, and the listings in it can be compared on equal terms.

Text that belongs to the product is a different matter: a slogan printed on a T-shirt, the lettering on a label or an engraved logo is part of the item and stays in the picture. Rules differ between the main image and the additional ones, and from one marketplace to the next, so the rule to follow is the current one of each channel.

## What marketplaces say about it.

Updated 25 September 2026

- **eBay:** Badges, logos, copyright notices or watermarks added to the image [Official page](https://www.ebay.com/help/selling/listings/creating-managing-listings/add-pictures?id=4148)
- **Google Shopping:** Watermarks, promotional text, calls to action, borders, price information [Official page](https://support.google.com/merchants/answer/6324350?hl=en)
- **bol:** Discount labels, watermarks, company names or logos, and promotional text [Official page](https://partnerplatform.bol.com/en/idp/rules-for-images)
- **Walmart:** Watermarks, your name or your logo on the main image [Official page](https://marketplacelearn.walmart.com/guides/Item%20setup/Item%20content,%20imagery,%20and%20media/Product-detail-page:-Image-guidelines-&-requirements)
- **TikTok Shop:** Added logos, text, borders, watermarks or graphics on any product image [Official page](https://seller-us.tiktok.com/university/essay?knowledge_id=3196690250417921)

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