---
title: "On-model image: meaning and marketplace rules | Herofab"
description: "A product image in which the garment or accessory is worn by a person. Amazon requires it for the main image of adult clothing."
url: https://herofab.app/glossary/on-model-image
language: en
updated: 2026-09-24
---

# On-model image

A product image in which the garment or accessory is worn by a person. Amazon requires it for the main image of adult clothing.

On-model images show fit, length and drape, which a product-only photo cannot. They are costly to produce: a model, a studio and a photographer for every collection.

Marketplace rules differ on where they belong: Amazon wants them first for adult clothing, while Google Shopping shows shoes and accessories alone first and on a model in additional images.

## What marketplaces say about it.

Updated 25 September 2026

- **Amazon:** Adult clothing main images are on a model who is standing, not sitting, kneeling, leaning or lying down [Official page](https://sellercentral.amazon.com/help/hub/reference/external/G200498950)
- **Google Shopping:** Clothing is shown worn by people; in full-body images, the model's head and feet are not cropped [Official page](https://support.google.com/merchants/answer/6324350?hl=en)
- **Zalando:** Model views on grey #F1F1F1 are recommended [Official page](https://partner.zalando.com/university/article/zalando-image-guidelines)
- **ABOUT YOU:** Model images on plain light grey (#F4F4F5), alternatively white or transparent [Official page](https://docs.partner.aboutyou.com/user-guide/product-image-requirements)

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