---
title: "Number of images: meaning and marketplace rules | Herofab"
description: "How many images a listing may or must carry. Marketplaces set a maximum per product or variant, and some recommend a minimum."
url: https://herofab.app/glossary/number-of-images
language: en
updated: 2026-10-06
---

# Number of images

How many images a listing may or must carry. Marketplaces set a maximum per product or variant, and some recommend a minimum.

Also called **image count** · **image slots** · **gallery images**

![The same model and jacket, walking](https://herofab.app/img/ex/bomber-walk-1100.webp)

Made with Herofab · Change pose

Every listing has one main image and a row of additional ones. The count matters in both directions: with too few, a shopper cannot see the back, the detail or the product in use; with too many of the same view, the gallery repeats itself. Where a marketplace recommends a minimum, it marks the floor of a complete listing and not a target.

A useful gallery gives each slot one job: the plain front view, the back, a detail of the fabric or the hardware, the product worn or in use, and the colour variants. On-model images, further poses and close-ups can be produced from one product photo, so the slots a marketplace offers can be filled from a single source.

## What marketplaces say about it.

Updated 25 September 2026

- **Amazon:** At least one image per product; at least six are recommended [Official page](https://sell.amazon.com/blog/product-photos)
- **eBay:** At least one picture, up to 24 [Official page](https://www.ebay.com/help/selling/listings/creating-managing-listings/add-pictures?id=4148)
- **Trendyol:** Up to 8 images per barcode [Official page](https://developers.trendyol.com/docs/%C3%BCr%C3%BCn-yaratma-v2)
- **TikTok Shop:** Up to 9 square images, one of them the main image [Official page](https://seller-us.tiktok.com/university/essay?knowledge_id=3196690250417921)
- **OTTO:** At least one image per variant, no more than 10 [Official page](https://www.otto.market/_Resources/Persistent/4/0/f/9/40f93e8e8315a91f7c8dab0e2bf4cf14057d1279/18012024_Onboarding-Guide.pdf)
- **Shopee:** Up to nine images per listing, including the cover, plus images for variations [Official page](https://seller.shopee.com.br/edu/article/2822/boas-praticas-de-fotos-para-anuncios)

Related

[Virtual try-on](https://herofab.app/tools/virtual-try-on) · [Change pose](https://herofab.app/tools/pose-changer) · [Detail shot](https://herofab.app/tools/detail-shot) · [Main image](https://herofab.app/glossary/main-image) · [Lifestyle image](https://herofab.app/glossary/lifestyle-image) · [On-model image](https://herofab.app/glossary/on-model-image) · [All terms](https://herofab.app/glossary/)