---
title: "Main image: meaning and marketplace rules | Herofab"
description: "The first image of a listing, the one shoppers see in search results and category pages. Marketplaces set their strictest image rules for it."
url: https://herofab.app/glossary/main-image
language: en
updated: 2026-09-24
---

# Main image

The first image of a listing, the one shoppers see in search results and category pages. Marketplaces set their strictest image rules for it.

Amazon calls it the MAIN image: the first image on the detail page and the one shown in search results. Most marketplaces ask for the product alone on a plain, usually white, background in this slot, and allow lifestyle, detail and on-model shots in the additional images.

Rules for the main image are therefore stricter than for additional images: the background, the framing and what may appear beside the product are all specified.

## What marketplaces say about it.

Updated 25 September 2026

- **Amazon:** The first image on the detail page, also shown in search results; pure white background, the product as 85% of the image [Official page](https://sellercentral.amazon.com/help/hub/reference/external/G1881)
- **TikTok Shop:** One of up to nine square images is selected as the main image; it shows the front of the product on a pure white background [Official page](https://seller-us.tiktok.com/university/essay?knowledge_id=3196690250417921)
- **Google Shopping:** Set with the image\_link attribute; it displays the entire product with minimal or no staging [Official page](https://support.google.com/merchants/answer/6324350?hl=en)
- **Kaufland:** The first photo is a clear silhouette of the product on a white background [Official page](https://www.kauflandglobalmarketplace.com/en/seller-university/selling/product-data/product-data-guideline/)

Related

[Product studio](https://herofab.app/tools/product-photography) · [Remove background](https://herofab.app/tools/background-remover) · [Product photo checker](https://herofab.app/tools/product-photo-checker) · [Pure white background](https://herofab.app/glossary/pure-white-background) · [Product fill](https://herofab.app/glossary/product-fill) · [Lifestyle image](https://herofab.app/glossary/lifestyle-image) · [All terms](https://herofab.app/glossary/)