---
title: "Lifestyle image: meaning and marketplace rules | Herofab"
description: "A product shown in use or in a real setting, such as a room, a street or a table, rather than on a plain background."
url: https://herofab.app/glossary/lifestyle-image
language: en
updated: 2026-09-24
---

# Lifestyle image

A product shown in use or in a real setting, such as a room, a street or a table, rather than on a plain background.

Lifestyle images help shoppers picture the product in their own lives; they are the usual choice for additional images and for social media.

Most marketplaces keep them out of the main image. The product photo checker does not measure fill on lifestyle photos, because there is no plain background to separate the product from.

## What marketplaces say about it.

Updated 25 September 2026

- **Amazon:** Only a limited number of product types may use a lifestyle image as the main image [Official page](https://sellercentral.amazon.com/help/hub/reference/external/G1881)
- **Google Shopping:** Staged or lifestyle images that clearly show the product are also acceptable [Official page](https://support.google.com/merchants/answer/6324350?hl=en)
- **Wayfair:** A mix of single-product silhouettes and environmental shots, from several angles [Official page](https://sell.wayfair.com/blog/learn-the-basics/imagery-101)
- **Mercado Livre:** White is still required for technology, beauty, health and supermarket; elsewhere, light contextual backgrounds are recommended [Official page](https://vendedores.mercadolivre.com.br/nota/fotos-de-qualidade-o-segredo-para-se-destacar-e-vender-mais)

Related

[Product studio](https://herofab.app/tools/product-photography) · [Product photo checker](https://herofab.app/tools/product-photo-checker) · [Main image](https://herofab.app/glossary/main-image) · [Packshot](https://herofab.app/glossary/packshot) · [On-model image](https://herofab.app/glossary/on-model-image) · [All terms](https://herofab.app/glossary/)