---
title: "Ghost mannequin: meaning and marketplace rules | Herofab"
description: "A garment photographed as if worn, with the mannequin removed, so the clothing keeps its three-dimensional shape without a body or a visible mannequin."
url: https://herofab.app/glossary/ghost-mannequin
language: en
updated: 2026-09-24
---

# Ghost mannequin

A garment photographed as if worn, with the mannequin removed, so the clothing keeps its three-dimensional shape without a body or a visible mannequin.

Traditionally, the garment is photographed on a mannequin, the neck and inner back are photographed separately, and the shots are combined in editing. The result shows shape and fit without a model.

It is a common format for packshots and additional images. On Amazon, however, adult clothing main images must be on a model, and no part of a mannequin may be visible.

## What marketplaces say about it.

Updated 25 September 2026

- **Amazon:** Adult clothing main images are photographed on a model; a visible mannequin, hanger or holder is not allowed (stockings and socks excepted) [Official page](https://sellercentral.amazon.com/help/hub/reference/external/G200498950)
- **Amazon:** No part of a mannequin is shown, whether clear, solid-colour, flesh-toned or a framework [Official page](https://sellercentral.amazon.com/help/hub/reference/external/G1881)
- **TikTok Shop:** Children's swimwear and undergarments cannot be shown on child models or mannequins [Official page](https://seller-us.tiktok.com/university/essay?knowledge_id=3196690250417921)

Related

[Ghost mannequin](https://herofab.app/tools/ghost-mannequin) · [Clothing](https://herofab.app/guides/clothing-image-requirements) · [Packshot](https://herofab.app/glossary/packshot) · [On-model image](https://herofab.app/glossary/on-model-image) · [Flat lay](https://herofab.app/glossary/flat-lay) · [All terms](https://herofab.app/glossary/)