---
title: "Colourway (colorway): meaning in product photography | Herofab"
description: "One of the colour versions in which a style is produced. A jacket offered in navy, olive and black has three colourways of one design."
url: https://herofab.app/glossary/colourway
language: en
updated: 2026-10-06
---

# Colourway

One of the colour versions in which a style is produced. A jacket offered in navy, olive and black has three colourways of one design.

Also called **colorway** · **colour option**

![The same model with the bomber jacket in navy blue](https://herofab.app/img/ex/bomber-navy-1100.webp)

Made with Herofab · Colour variants

The cut, the fabric and the trims of a style stay the same across its colourways; only the colours change. A colourway can be a single shade or a fixed combination, as on a sneaker whose upper, sole and laces each have a colour of their own. In a product catalogue each colourway is normally a variant of one listing, with images of its own.

Shoppers choose a colour from what they see, so each colourway needs an image that shows that colour and no other. Photographing every colourway is one way; producing colour variants from the image of one is another, and the shade should then be compared with the real product, since a screen and a dyed fabric never agree completely.

Updated 5 October 2026

[Colour variants](https://herofab.app/tools/color-variants) · [Colour variant images](https://herofab.app/glossary/colour-variant-images) · [sRGB colour space](https://herofab.app/glossary/srgb) · [All terms](https://herofab.app/glossary/)