---
title: "Colour variant images: meaning and marketplace rules | Herofab"
description: "Separate images for each colour of a product. Marketplaces link them to the colour choices on the listing."
url: https://herofab.app/glossary/colour-variant-images
language: en
updated: 2026-09-24
---

# Colour variant images

Separate images for each colour of a product. Marketplaces link them to the colour choices on the listing.

When a product comes in several colours, shoppers expect each colour choice to switch the photo. Shooting every colour multiplies studio time; recolouring one photo is faster, as long as the fabric and details stay true.

Colour accuracy matters most here: the image has to match the colour the customer receives.

## What marketplaces say about it.

Updated 25 September 2026

- **Amazon:** A child main image is required for every colour sold [Official page](https://sellercentral.amazon.com/help/hub/reference/external/G200498950)
- **Amazon:** The colour in the image matches the product for sale [Official page](https://sellercentral.amazon.com/help/hub/reference/external/G200498950)
- **Shopee:** A photo for each main variation, such as each colour [Official page](https://seller.shopee.com.br/edu/article/2822/boas-praticas-de-fotos-para-anuncios)
- **Amazon:** Several colourways in one main image are not allowed unless sold together as a multipack [Official page](https://sellercentral.amazon.com/help/hub/reference/external/G200498950)

Related

[Colour variants](https://herofab.app/tools/color-variants) · [Colour variants](https://herofab.app/tools/color-variants) · [Main image](https://herofab.app/glossary/main-image) · [sRGB colour space](https://herofab.app/glossary/srgb) · [All terms](https://herofab.app/glossary/)